PPC, or Pay Per Click, is a form of paid advertising used by Google. Customers can make their own adverts to show their website at the top of Google search. This is a good way to get a new product seen by lots of people, or to quickly boost traffic to your site.
There are many times when PPC is not really the best way to get your site more visible online. It is not ideal for those looking for a long term solution to website traffic. PPC is a handy way to test the waters when it comes to narrowing down your demographic, as there are lots of analytical aspects you can use to measure your advert strength.
One of the best things about PPC is that you can get your website in front of the exact customers you are looking for – the targetting allows you to really zone in on who is likely to buy your products or services.