Marketing is a broad term to describe any actions taken by businesses, or individuals to get their brand or business heard about by as many people as they can. Online, we refer to marketing efforts for websites and online shops as digital marketing. There are a wide range of different ways to market your business online:
SEO – Search Engine Optimisation is the main way to get your website seen by as many people as you can.
Paid Advertising – Sponsored adverts at the top of search results pages, or on social media platforms can be a good way to access more customers.
Social Media – Spreading your business across a range of platforms can be an excellent way to attract more customers.
Whichever method you choose, and we always recommend you choose at least a couple of different marketing methods, you will soon see your website appearing in more search queries, and an increase in the number of customers visiting your website or buying your products and services.
It is important to bear in mind that much of digital marketing methods take place “behind the scenes” as it were, and you may not always see what is happening. It can take some time for results to come about, and it is certainly worth thinking about the fact that different businesses and different industries will naturally see results in different timescales.