Your website will consist of a range of pages, so it is important that you are able to convey the right message on each page to serve a purpose. The layout of your pages can have a direct impact on the levels of conversions or sales you make through your site.
Simple tweaks to the layout can make big differences! For sites trying to get calls or emails, make sure you have a prominent CALL NOW button, or similar towards the top of your page. This can encourage users to click on buttons and make the next step towards purchasing.
Another good conversion layout is to have your primary key points/benefits/reasons to buy located towards the top of the page. Many times, users are lazy and do not scroll down to read more information about products or services. Having the main sales points first allows them to quickly skim through the great reasons to buy today!