SEO stands for Search Engine Optimisation. It is a way to get websites seen on search engines such as Google, Yahoo and Bing. Customers will often search for things using these search engines online, and the list of results which come up are all different websites related to their search terms. Companies use SEO to get their website up onto that first page of search results, as it is a fact that something like 80% of people do not look past the first page when performing a search!
When it comes to the best SEO, clients are looking to get their website listed as the first result on the search page. This top result gets the most clicks from people searching. The top place gets over 30% of all the clicks on that page. It can be tricky to get to the top, as there are lots of other websites all trying to be featured there too!